code of conduct



Sometimes ‘Intelligence’ may have a ‘negative’, ‘secret’ or ‘dark arts’ connotation.


Intelligence is a methodical and defined process that integrates data and information and returns a product that is useful, timely and relevant for the decision maker to consider as part of a broader understanding of a situation.

Intelligence often takes known information, reviews and processes this with additional information and data, in an effort to present a better informed understanding, meaning or potential sequences of anticipated events and scenarios.


The intelligence product is presentable in many formats; written reports, charts, maps, verbal briefings or audio and video to suggest a few examples.



Sometimes information is classified and restricted in distribution in an effort to protect the source or methodology.


Additionally, it may be restricted to protect sovereign security and national interests.


Classified information does not always directly correlate to better quality or accuracy.


Often, open source information (OSI) is identical to classified information, but the source is known.

Code of Conduct and Ethics


All activities and actions undertaken by Persuasive Insight are undertaken in strict compliance with legal and ethical practices. We abide with the laws of the countries in which we operate and in alignment with our code of conduct ensuring respect, honesty, legal and ethical behaviour.


Information is ONLY obtained from legally accessible and public sources and Persuasive Insight will NOT engage in any illegal or unethical practice.

Persuasive Insight will NOT seek to obtain, use or disclose ANY national or State classified information.

If you are unsure - please don't hesitate to contact us to discuss your need and to see if we can help!

Examination, Evaluation, Intelligence

Persuasive Insight provides specialist services to stay informed in a dynamic and rapidly changing world

We achieve success through integrated data science, rigorous analysis and world-class intelligence techniques –  fusing your data traditionally locked in silos and internal databases



Examine and unlock the data captured in your databases to create effective, meaningful and useful intelligence


We evaluate, integrate, assess, analyse and interpret your data to enable clear representation to create meaning


Persuasive Insight provides you with the crucial information and intelligence for capitalising on opportunities